Conquering the social media landscape can feel like juggling flaming chainsaws while riding a unicycle. But fear not, intrepid social media marketers! One crucial element for success is mastering the art of post and cover sizes for each platform.
This blog post is your one-stop shop for the ideal dimensions to make your social media presence visually stunning and strategically sound.
Facebook: The OG Platform
Profile Picture: 170 x 170 pixels (square) – Your brand’s smiling face! Keep it clear and recognizable.
Cover Photo: 851 x 315 pixels (desktop) & 640 x 360 pixels (mobile) – A banner that represents your brand personality. Consider using a high-quality image or creative design.
Feed Post: Ideally 1080 x 1350 pixels (portrait) or 1200 x 628 pixels (landscape) – Vertical images perform best, but flexibility is there!
Stories & Reels: 1080 x 1920 pixels (portrait) – Go full screen and capture attention with captivating stories and reels.
Instagram: The Land of the Square
Profile Picture: 110 x 110 pixels (square) – A recognizable and high-resolution version of your logo or brand image.
Post: Multiple sizes are supported, but focus on a width of 1080 pixels with a height between 566 and 1350 pixels (depending on orientation). Square images (1080 x 1080 pixels) also perform well.
Stories: 1080 x 1920 pixels (portrait) – Keep your audience engaged with visually striking stories.
Twitter: The Conversation Starter
Profile Picture: 400 x 400 pixels (square) – A clear and recognizable image, ideally your logo or headshot.
Header Image: 1500 x 500 pixels (landscape) – Showcase your brand personality with a high-quality image.
Post: Ideally 900 x 450 pixels (landscape) – Landscape images work best, and keep text concise as character count is limited.
LinkedIn: The Professional Playground
Profile Picture: 400 x 400 pixels (square) – A professional headshot is key for establishing credibility.
Cover Photo: 1584 x 396 pixels (desktop) & 400 x 150 pixels (mobile) – Design a professional cover that reflects your expertise or company.
Post: Ideally 1350 x 728 pixels (landscape) – Landscape images with clear and professional visuals are preferred.
Pinterest: A Board Game for Visual Storytelling
Profile Picture: 160 x 160 pixels (square) – A recognizable image for your board.
Board Cover: 800 x 600 pixels (landscape) – A captivating image that reflects your board’s theme.
Pins: Pinterest recommends a 2:3 aspect ratio, or 1000 x 1500 pixels, for pins.
YouTube: The Video Arena
Profile Picture: 800 x 800 pixels (square) – A clear and recognizable image.
Channel Cover: 2560 x 1440 pixels (desktop) & 1546 x 428 pixels (mobile) – Your channel’s banner, showcasing your brand and content.
Thumbnail Image: 1280 x 720 pixels with an aspect ratio of 16:9 – A captivating image that entices viewers to click on your video.
Bonus Tip: Use high-quality images and keep your designs consistent across all platforms to create a strong and recognizable brand presence.
So, unleash your creativity and conquer the social media landscape with the perfect post and cover sizes for every platform!
